Twitter Inc., trying to put recent management changes behind it and build its business, is taking steps to broaden the appeal of the well-known messaging service.
The San Francisco company, which lets users broadcast and view short messages, wants to make it easier for new users to navigate the service and help longtime users find interesting content.
While Twitter has more than 200 million registered accounts, it doesn’t say how many are active users. Users discuss a variety of topics, but some people—especially adults—view the service as a vehicle for celebrities to broadcast their thoughts online.
Twitter wants to show how the service works to first-time users by highlighting tweets from people in their geographic regions, such as local politicians and musicians, when they first sign on, people familiar with the matter said.
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