Four years ago, Barack Obama kicked off his presidential campaign on the steps of Illinois‘ Old State Capitol, speaking in front of thousands of supporters and a throng of media. Earlier this month, when he formally announced his reelection campaign, he did so without public appearance, in an online video.
The shift in part represents the difference between the candidacies, from one starring an upstart challenger to one featuring an incumbent president. But it also underscores how dramatically social media have become a defining force in modern-day politics.
Obama is not alone. Former Massachusetts Republican Gov. Mitt Romney announced his presidential bid April 11 in a low-key online video, a stark contrast to his splashy 2007 announcement at the Henry Ford Museum in Dearborn, Mich.
Content curated be sure to use the image to view the original source material.
- Mitt Romney Joins 2012 Race With YouTube Video (mashable.com)
- Imagine a Trump Presidential Campaign Run by Ralph Reed (bilerico.com)
- Obama hits YouTube to pump up Wednesday’s “Shared Responsibility” SF town hall at Facebook (sfgate.com)
- WATCH: How Gary Busey Could Screw Up Donald Trump’s “Presidential Campaign” (businessinsider.com)
- 2012 presidential candidates ‘friend’ social media (thenewstribune.com)
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