Apr 12, 2011

Dubai’s Wild Peeta: A Restaurant Powered By Social Media
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Written by : Tom George| 0 | Food & Beverage
DUBAI, UNITED ARAB EMIRATES - DECEMBER 02:  Th...

Image by Getty Images via @daylife

Dubai-based Wild Peeta has been in business since late 2009. Run by two brothers, Peyman and Mohamed Parham Al Awadi, they are a shawarma restaurant with a robust online strategy and a highly responsive, engaging delivery service. You can check them out on Twitter, Facebook, or check out their TEDxDubai talk. In article covering the opening of their first store, Gulf News reports:

“After struggling for years to persuade the city’s malls… they decided to make the company 70 per cent delivery-oriented. This meant heavy advertising would be required, and without the budget for that, they resorted to Twitter, Facebook and MySpace.”

In this interview, Mohamed Al-Awadi answers our inquiries regarding Wild Peeta’s business strategy and restaurant trends in the Gulf:

Tell us about your background and the inspiration/strategy behind how you started Wild Peeta?

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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  • Freight Guy

    Nice article, I had to do a research page on this.. great read. auto repair

    • I am glad you enjoyed it and that it was a helpful piece of curation.
      I am just trying to give some good information.
      Hope to see you back soon.

  • Nice article about Wild Peeta

    • I am glad you like the article about Wild Peeta.
      Feel free to guest post an article or curate content
      about anything you like.


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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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