Apr 7, 2011

Content Marketing: Why Video Works
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People. Love. Video. Not yet sure you’re buying it? comScore’s video matrix, published December, 2010, reported that some 89 million people in the United States are going to watch 1.2 billion videos. Not this year. Not this week. But today.

They’re going to watch 1.2 billion videos today.

comScore reports that there are some 180 million online video viewers every month, which is 85% of the entire Internet audience. That audience is viewing 36 billion videos monthly, viewing an average of 200 videos per person and spending approximately 13 hours a month doing it.

Not impressed yet?

How about this – more video is uploaded to YouTube in 60 days than all 3 major US television networks produced in 60 years. And nearly 100% of online spenders are video viewers. Hmmm.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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