Over the last couple years, there’s been a huge surge in the suite of online services referred to collectively as ‘local’. There’s Facebook Places, which prompts users to check-in and claim deals. There’s Google Places, which recently launched its own check-in feature and also aggregates reviews from a variety of online service. And of course there’s Foursquare, which popularized the check-in model in the first place and recently launched a new Explore feature.
But despite all of this new competition, Yelp — which has been focused on local since 2004 — is still growing at a clip pace. Today the company has surpassed 50 million monthly unique users (as reported by their internal Google Analytics), up from 46 million the month before. And they have a total of 17 million reviews for venues around the world. CEO Jeremy Stoppelman says that the service is seeing a faster rate of growth for both contributions (reviews) and users than it has historically— in Q1, users wrote 2 million reviews, while most quarters average 1 million. In other words, even if some of these other services are gaining traction, it isn’t hurting Yelp.
- Judge Tosses Extortion Lawsuit Against Yelp (huffingtonpost.com)
- Yelp Bites the Hand that Feeds–Grumbles about Google Places (pcworld.com)
- Yelp: Google Told Us “Our Way Or The Highway” (searchengineland.com)
- Jeremy Stoppelman – Community First: Yelp’s Unconventional Approach to Local Information (itc.conversationsnetwork.org)
- Dear Yelp, Please Get Over Yourself (readwriteweb.com)
- Google issues ultimatum to Yelp: free content or no search indexing (telegraph.co.uk)
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