Apr 5, 2011

Milk: Kevin Rose’s New Company Aims to Solve Big Problems on the Mobile Web
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Written by : Tom George| 3 | Technology
Kevin Rose

Image by jdlasica via Flickr

Well by Silicon Valley standards, that certainly wasn’t a long “stealth” period. Just weeks after he quit Digg, Kevin Rose is announcing details of his new startup. Knowing Rose, I can tell why he’s so excited to get started. He’s constructed a company that plays perfectly to his strengths in the early days– but will test his weaknesses long term.

It’s called Milk, and it’s going to be a development lab in San Francisco’s hipster Mission District for mobile Web ideas. Along the Silicon Valley grapevine people have been calling it an “incubator,” but that term usually implies an organization that accepts entries from would-be entrepreneurs, funds them and helps groom them for the real world. That’s not Milk’s playbook at all.

Milk is not only counter to the typical incubator thinking– it’s counter to a lot of Valley trends right now. Rose and a team of just five other coders, designers and thinkers are going to set out to solve a handful of big old-industry problems using the mobile Internet. A year from now, he expects the company won’t have launched 20 small, cool ideas, but it will have developed four-to-six big, audacious ones.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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