In New York City, I gave a breezy 15 minute lecture about “content with intent.” The main point was that traditional search engine optimization methods are now under attack. On one hand, the Web indexing systems have had to admit that SEO distorts results lists. Examples range from links to auto generated placeholder pages such as the one at www.usseek.com or links to sites not related to the user’s query.
Google has made significant changes to its method of relevance ranking. You can read about the infamous Panda update to the PageRank algorithm in these articles:
- Google Panda Update: Say Goodbye to Low Quality Link Building
- Google’s Panda Update Changed The Playing Field
- Google Panda Update Survival Guide.
Blekko.com’s approach has been more direct. The company introduced filtering of sites. For more information about the Blekko method, read “Blekko Banning Some Content Farm Sites.”
The larger problem can be seen by running a free comparison on www.compete.com. Enter the urls for Bing, Facebook, Google, Twitter, and Yahoo in the search box on this page. If the traffic from Facebook and Twitter are combined, the traffic winners will not be a traditional Web search engine in the future. Keep in mind that Compete.com’s data may be different from the data your Web analytics system uses.
- SearchCap: The Day In Search, April 4, 2011 (searchengineland.com)
- Discussion: Impact of Google +1? (sphinn.com)
- Blekko: A Powerful And Free SEO Tool (wpromote.com)
- One Year Later: Changes in SEO (seomoz.org)
- Google’s Starter SEO Guide is Updated (espreson.com)
- Panda Slapped? | Google’s Panda Update Changed the Playing Field (businessinsider.com)
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