“Mass media” is a deceptively simple term encompassing a countless array of institutions and individuals who differ in purpose, scope, method, and cultural context. Mass media include all forms of information communicated to large groups of people, from a handmade sign to an international news network. There is no standard for how large the audience needs to be before communication becomes “mass” communication. There are also no constraints on the type of information being presented. A car advertisement and a U.N. resolution are both examples of mass media.
Because “media” is such a broad term, it will be helpful in this discussion to focus on a limited definition. In general usage, the term has been taken to refer to only “the group of corporate entities, publishers, journalists, and others who constitute the communications industry and profession.” This definition includes both the entertainment and news industries. Another common term, especially in talking about conflict, is “news media.” News media include only the news industry. It is often used interchangeably with “the press” or the group of people who write and report the news.
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- Recruiting Citizen Journalists (worldvideojournalism.wordpress.com)
- Facebook Pokes PR Peeps and Mass Media (mediabistro.com)
- Crossing the Media: from Mass to Social, from Social to Personal (asourceofinspiration.com)
- Steven Pinker’s Mind Over Mass Media – NYTimes.com (currentbuzz.org)
- Study Shows How Social Media Amplifies Mass Media – SVW (huguesrey.wordpress.com)
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