Inbound Marketing: Brand-Powered Content Hub Grabs Top Google Rank In Two Months
When I was on the phone with Stacey Epstein, VP of Marketing, ServiceMax, I remembered some advice I heard when researching our first article for MarketingSherpa’s Inbound Marketing newsletter.
I spoke with a lot of great experts for that piece. On content marketing, I spoke with Joe Pulizzi, Founder of the Content Marketing Institute. He mentioned that marketers should avoid publishing too many types of content and focus on about three that fit their strategies.
“But you have to do one really well,” he said. “You have to do an awesome blog or the best e-book program that’s ever been run; focus on what you can do really well, better than anyone else in your industry.”
That is exactly what Epstein and her team are striving for with SmartVan. ServiceMax launched the site in January as a content portal for the field-service industry (which is served by ServiceMax), to help companies that send technicians out of the office for service, installation, and repairs.
This content has been curated for you by the digital content curator on Internet Billboards. Before leaving check out the video the curator selected to watch.
Content Curator Bio – Tom George is the founder and CEO of Internet Billboards. Tom is an innovative thinker, a branding
strategist, and a futurist. Tom is usually way ahead of the Internet trends and best practices curve. A passionate leader, he enjoys being a digital curator and curating the Internet for great content to share.
Related Reading:
Integrated Marketing Communications and the Capture of Joseph KonyYou may be wondering just what Integrated Marketing Communications has to do with the capture of Joseph Kony – everything! No-longer can Governments... Read More >
Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)Stop pushing your message out and start pulling your customers inTraditional "outbound" marketing methods like cold-calling, email blasts,... Read More >
Content Curator Tom George
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
1 
95 
13
