Mar 31, 2011

The New York Times Will Offer Paid Content
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Written by : Tom George| 0 | Media
Logo of The New York Times.

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A Bold Experiment in Paid Content

We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet.

Last Friday, the 159-year-old New York Times, arguably the nation’s most important newspaper, announced it would be charging a subscription for the online version of its product.

In an email to current subscribers, the newspaper announced a hybrid plan that would still allow non-subscribers to read breaking news:

  • On NYTimes.com, any one can view 20 articles each month at no charge. After 20 articles, you will have to subscribe.
  • On smartphone and tablet apps, the Top News section will remain free of charge.
  • The Times is offering three digital subscription packages:  $15 every four weeks for access to the Web site and a mobile phone app (or $195 for a full year); $20 for Web access and an iPad app ($260 a year); or $35 for an all-access plan ($455 a year).
  • New York Times home delivery subscribers will receive free access to NYTimes.com
  • Readers who come to Times articles through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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