Digital communications platform Skype launched display advertising for Windows users in the US, UK and Germany on March 7. Groupon, Visa, Nokia and Universal Pictures are among the brands that have signed up at launch to sponsor Skype’s homepage for a day.
Advertisers can include audio, video and social media tags within each rich media ad. Brands can also include a click-to-call feature for consumers to communicate in-app with a brand. The size of the display ad on Skype’s homepage is 650 pixels by 170 pixels, and is expandable to 650 pixels by 340 pixels. Andy Sims, director of advertising at Skype, said marketers can change the content of an ad throughout the day it runs.
Julie Mossler, PR manager at Groupon, said the appeal of advertising on Skype for her company is that people who use Skype are “the same kind of people who would use Groupon.”
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- Display Advertising Comes to Skype for Windows (readwriteweb.com)
- Skype To Start Showing Ads (huffingtonpost.com)
- Skype Dials Up Display Ad Dollars (adage.com)
- Advertising Comes to Skype (marketingpilgrim.com)
- Nokia To Be Among First Brands to Advertise on Skype (thenokiablog.com)
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