Mar 30, 2011

Skype Launches Homepage Display Advertising
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Written by : Tom George| 0 | Media
Image representing Skype as depicted in CrunchBase

Image via CrunchBase

Digital communications platform Skype launched display advertising for Windows users in the US, UK and Germany on March 7. Groupon, Visa, Nokia and Universal Pictures are among the brands that have signed up at launch to sponsor Skype’s homepage for a day.

Advertisers can include audio, video and social media tags within each rich media ad. Brands can also include a click-to-call feature for consumers to communicate in-app with a brand. The size of the display ad on Skype’s homepage is 650 pixels by 170 pixels, and is expandable to 650 pixels by 340 pixels. Andy Sims, director of advertising at Skype, said marketers can change the content of an ad throughout the day it runs.

Julie Mossler, PR manager at Groupon, said the appeal of advertising on Skype for her company is that people who use Skype are “the same kind of people who would use Groupon.”

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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