Yesterday was a big day. I unseated the long-time mayor of my neighborhood Starbucks on Foursquare and I earned the Florida pin on Gowalla by checking into Lakewood Ranch Main Street, a retail development near my house.
That I can get so many rewards for such little effort — simply by sharing my location — doesn’t seem to cut into the fun. In the curious space where gaming meets tangible reality, these silly badges and mayorships go straight to my pleasure center. In fact, I’ve found myself going to great lengths to obtain them and then brag about them to my friends.
Digital location-based marketing is the next big frontier in marketing. Not only does it offer the ability to reward and increase frequency of engagement with already-loyal customers, but it also allows consumers to discover new businesses and experiences.
This content was curated by a technology curator on Internet Billboards view the image below to read the original source.
- Foursquare vs. Gowalla, big differences (mddt.wordpress.com)
- 5 Questions (and Answers) About Social Location Marketing (mpdailyfix.com)
- Location Based Marketing: A Missed Opportunity? (blog.jessicamalnik.com)
- Foursquare Builds User Value With New Functionality (lbmguru.com)
- Can geolocation tools put real estate professionals on the map? (smartblogs.com)
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