Mar 30, 2011

7 Things You Need To Know About Location-Based Marketing
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Written by : Tom George| 0 | Technology
Image representing Foursquare as depicted in C...

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Getting started in the location space

Yesterday was a big day. I unseated the long-time mayor of my neighborhood Starbucks on Foursquare and I earned the Florida pin on Gowalla by checking into Lakewood Ranch Main Street, a retail development near my house.

That I can get so many rewards for such little effort — simply by sharing my location — doesn’t seem to cut into the fun. In the curious space where gaming meets tangible reality, these silly badges and mayorships go straight to my pleasure center. In fact, I’ve found myself going to great lengths to obtain them and then brag about them to my friends.

Get connected. Want to meet up with the companies that are leading location-based marketing into the future? Check out the exhibit hall at ad:tech San Francisco, April 11-13. Learn more.

Digital location-based marketing is the next big frontier in marketing. Not only does it offer the ability to reward and increase frequency of engagement with already-loyal customers, but it also allows consumers to discover new businesses and experiences.

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    Tom George

    Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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    Tom George

    Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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