Fresh off a successful feature release and marketing binge at SXSW, group messaging startup GroupMe is revealing part of its plan for working with brands, and with it, some hints as to how the well-funded company might make money in the future.
GroupMe Featured Groups, which debut Monday, give brands an opportunity to both create and engage in group messaging conversations about them. Through the “Featured” tab within GroupMe’s app, users will now be able to create and join groups relating to the TV shows, artists and events of select launch partners, which include MTV (which previously employed Fast Society in a group texting campaign for Skins) and the Coachella Music Festival.
Curated content finish reading by using the image below to view the original source.
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016