Debenhams has launched its latest app for the professional shopper on Android and Nokia phones, making the retailer the first on the high street to offer apps for the three key smartphones.
The free-to-download, fully transactional apps follow the highly successful launch of the Debenhams iPhone app in October 2010. Designed to target the on-the-move shopper and enrich the in-store experience, the Debenhams iPhone app achieved 360,000 downloads and sales of nearly 1 million pounds Sterling within five months of launch.
With the success of the iPhone app and sales on the Debenhams website increasing by 82.4%*, Debenhams has extended its multi channel business to include mobile phone users with Android and Nokia phones.
The Android app features a ‘Barcode Scanner’, the first by a high street retailer. This acts as a virtual shopping assistant, using the phone’s camera to snap product barcodes, automatically checking pricing and reviews. The barcode scanner has proved a popular feature on the iPhone app, with customers using it over 90,000 times in the first five months.
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