The launch of his stealth startup yesterday was overshadowed by news of the surprisingly huge $41 million investment it received.
Worse, the app itself was panned by critics, most of whom ignored the prominent warning not to use the app alone.
“I think those reviews are all very accurate,” he says. “We did a poor job of telling people ‘don’t use this alone.'”
Nguyen talked to us about the launch and his vision for Color late yesterday. Here are some of the points that the early critics missed:
- Color is not about photo sharing. It’s a new way to build spontaneous social networks — and collect massive amounts of data about what people are doing and where they’re doing it — without collecting any personally identifiable information like last names, addresses, or even passwords.
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