Mar 25, 2011

Dead Heat: Groupon Down Another 32% in March, LivingSocial Ties It Up
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Written by : Tom George| 0 | Social Media

We were all surprised to see Groupon’s US revenue decline 30% in February, but apparently that’s just the beginning.

Yipit, as a daily deal aggregator, indexes offers from more than 400 services, including Groupon and LivingSocial. We ran some numbers from our database, and it turns out Groupon is having an even worse March than February (down 32% in major North American metros).

According to many, Groupon’s decline signals general Daily Deal fatigue – that users are tiring of the 50-90% off value proposition. The only problem is…

LivingSocial is up 59% in March and is now generating as much revenue as Groupon in major markets.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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