We come to the crux of the matter in Chapter 6. ‘Tools and Techniques’ is a dummies guide on how to turn curation into a business. The tips are instructive, without being patronizing, and list each step of setting up your own curation platform. This is when the utility of the idea comes into focus: Curation can be your career.
Asked if curation will be more lucrative than automated aggregation or even creation of original content, pat comes the reply. “That’s easy. Absolutely…” Rosenbaum claims it will be a great business within two years, definitely in five, with advertising revenue starting to flow in.
He quotes Russian Internet investor Yuri Milner, who told a recent Abu Dhabi media summit: “I think the next big theme is basically curation.” Rosenbaum grins and punches the air victoriously. “If you don’t have ‘Curator’ on your resume yet, figure out a way to add that skill set soon, and you’ll be in great demand…”
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