Do you have a strategy to effectively convert your website visitors into email subscribers? Does your website need to be optimized to convert more of your visitors into subscribers?
Having an e-mail newsletter or autoresponder is not enough to effectively convert visitors into e-mail subscribers. Far too many websites set up an email opt-in form then simply let it go. This is a critical error – you should constantly work to improve your email opt in offer and form to convert more visitors into email subscribers.
How to convert more of your website visitors into email subscribers:
1) Offer a free gift
To effectively convert visitors into subscribers, you need to entice them with something they want. In some cases, you may be able to simply describe the valuable features of your newsletter. In most cases, though, the most effective strategy is to offer a free gift such as an e-book or e-course.
Here’s an example of a free gift from www.rypmarketing.com, our website:
2) Test different free gift offers
If you are already offering newsletter subscribers a free gift, but your offer is still not converting well, you should probably test different gifts. You need to find a gift that appeals to and is highly valued by a broad portion of your website visitors.
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