Mar 25, 2011

5 Reasons to Use Content Marketing
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At every step of the purchase process, content marketing provides prospects with useful,branded information in a variety of formats. As a result, consumers can efficiently choose the optimal product to meet their needs while marketers work to enhance customer relationships.

In addition to laying out marketers’ goals and customers’ objectives at each step of the  buying cycle, the Content Marketing Meets Purchase Process table shows the type of information prospects seek and the formats options available for marketers.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Marketing Podcast
A Great Resource on Content Marketing!

Content marketing isn't just a buzzword—it’s the key to reaching today’s sophisticated consumer.

“Content doesn't interrupt, it attracts. And it is attracting advertisers in droves.”Advertising Age, 2/27/12


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom