Mar 24, 2011

Microsoft and Google Find Common Ground in open Networking
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Written by : Tom George| 0 | Business

Arch-rivals Microsoft and Google occasionally find themselves on the same side, and another example presented itself this week with the creation of the Open Networking Foundation.

Along with Facebook, Verizon, Yahoo, Deutsche Telekom, and a dozen other companies, Microsoft and Google are aiming to promote “a new approach to networking called Software-Defined Networking,” with the acronym SDN.

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While Microsoft and Google are supporting the project now, the technology approach arises from six years of work done by Stanford University and the University of California at Berkeley. SDN takes advantage of OpenFlow, a software interface that controls how packets are forwarded thorugh network switches, and a new set of management interfaces “upon which more advanced management tools can be built,” the Open Networking Foundation says.

“In the past two decades, enormous innovation has taken place on top of the Internet architecture,” the group says. “Email, e-commerce, search, social networks, cloud computing, and the web as we know it are all good examples. While networking technologies have also evolved in this time, the ONF believes that more rapid innovation is needed. SDN fulfills this need by enabling innovation in all kinds of networks – including data centers, wide area telecommunication networks, wireless networks, enterprises and in homes – through relatively simple software changes. SDN thus gives owners and operators of networks better control over their networks, allowing them to optimize network behavior to best serve their and their customers’ needs. For instance, in data centers SDN can be used to reduce energy usage by allowing some routers to be powered down during off-peak periods.”

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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