Analysts at digital marketing agency Performics are expecting a little March Madness of their own. If estimates are correct, mobile paid search will hit the double-digit tipping point this month, meaning that it will represent at least 10 percent of paid search impressions for all Performics clients.
“Mobile paid search has surged as a percentage of overall paid search spending for our clients, particularly over the last 15 months,” said CEO Daina Middleton.
Driven by the steady upswing in paid search spending, Performics conducted the 2011 Mobile Search Insights Study with ROI Research to examine the search habits of mobile users more closely. The report focuses on people who use the mobile Web at least weekly and found that more than half (57 percent) use the it more than once per day, and that more than three quarters (77 percent) use mobile search more than five times per month.
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