Mar 21, 2011

Content Marketing is not Journalism
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Written by : Tom George| 0 | Content Curation

Last week I attended an explosive panel discussion at SXSW. With the mild-mannered title of “Debating Brands’ Role as Publisher” sparks flew as Joe Pulizzi, founder of the Content Marketing Institute and Lora Kolodny, a contributor to the New York Times and Money, sparred with the aggressive moderation of Tom Ashbrook , the host of NPR’s On Point, egging them on.

While there was actually five on the panel, the explosions between Pulizzi, Kolodny and Ashbrook made the highlight reels.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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  • Can anyone weigh in on this? What is your opinion? Is it OK to curate content or is it the darker side of content marketing? This was my reply to the person that the content was curated for? What do you think?

    Hi Mark,

    Thank you for your candid reply. I was not at the SXSW, but it sounds like it was very controversial. My business model is among other things content curation. I am simply listing a very small portion of the content with a link to the original source. I am not proclaiming to be an expert, in journalism sources are quoted, and in papers references are made. Your original content was never attempted to be passed off as anything other then your own.

    The thing is with content curation, it is new, so there is not one format yet. The standard has yet to be developed because it’s so new. Many sites are aggregating and curating content. At some point content curation will create some concerns, like now, I am interested in finding the best format, and understanding those concerns. Instead of implying any wrong doing, why not address the concerns to see what is the best way to do it. I totally understand. We need to address this and come up with the right format.

    Content curation is a hot topic right now. I think content curation is going to help us on the web in a very significant way. I can understand why journalism is at odds with content marketing, and why content marketing is at odds with content curation. The best thought’s and the right context should always prevail, most people understand that. So what are your thought’s on content curation? What would be in your eyes the right format? Getting someones permission or paying them is not really a win win for anyone, I would be happy to elaborate on why I think that is. The information is in the public domain, I feel listing a small portion with a link to a site is fine. I am trying to provide a valuable service, to visitors of Internet Billboards by giving them context, not pirate content. What are the copyright issues? Where is the precedent? I thank you for you time and look forward to your response. I am interested in finding a solution even if that means the removal of your curated content. I would totally understand, but I hope that doesn’t happen.


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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