Content matters, it’s still King, but it may soon be dethroned by great context. There I said it. Think about it. Google announced the significance of this statement when they changed their search algorithm. Who really reads all this stuff on content farms anyway. Yeah, that’s exactly what I like to do with my time off, go out to some content farm websites and read some Pulitzer prize winning material. This is like herding cats.
All the context with this business model is clear, let’s put out enough content so we can get some traffic. Let’s pay for it, hijack it or get it anyway we can. Let’s pay people peanuts to write it. So any fool knows what the underlying context is and what it isn’t. Content equals traffic. Perhaps content does equal traffic, but it doesn’t equal anything significant happening when they get there. Oh I know let’s just collect enough names and email addresses and we will build a great list. It’s like herding cats.
Well not for long. I believe a few people and some companies have some great things to say, that they do in fact get it, I also believe that public opinion, or in this case, social media will way in. It will become the heavy. Social media and reputation management will matter more then search, why because when people know like and trust you, they don’t have to search for you, they know right where to find you.
The business model is changing, if you want to be way ahead of the curve, or at least not left on the curb, then understand something. In the not to distant future it will be possible for a company and a person to thrive and survive without Google. I will tell you why, because of content curation, social media, sites like Facebook and Twitter, and because of the ability to build something of high value and the ease in which it can be shared with others. This is why we are looking into all these fantastic content curations tools which are available to us right now. Listen people everyone cannot be CNN, Mashable or the most visited trusted site on the Internet. Do you know how many blogs I visit and there is just no activity on them at all? It’s really just sad in a way, because I know how it feels to really work hard at something and have to bang my head against the wall saying to myself, what’s going on. Why is this not working out.
This is one of the major reasons why I want to have some great content curators for Internet Billboards. Let’s live and learn a little, and let’s aspire to be better and seek the truth and see who is the best. You can curate and talk about their content and ideas. Everyone is not an expert, just because you have a blog, it doesn’t make you an expert. I dare to find about ten people who are willing to say, hey you know what Tom I agree with you. Let me be a digital content curator on Internet Billboards and take some time to seek out the very best original content from a few people whom I really like and admire and see what happens. I will tell you what will happen. One day you will be the expert and someone will be curating your content for you. Also the people who you are curating content for will most likely strike up a conversation with you, maybe via Twitter or Facebook, and let’s face it, that couldn’t hurt anything.
CEO Internet Billboards
Simply register and log in to curate, just select the best category for now, we will be adding more verticals in the near future. I look forward to having you as part of our team of super digital content curators on Internet Billboards. Listen to my message here Curators Wanted.
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