When I was on the phone with Stacey Epstein, VP of Marketing, ServiceMax, I remembered some advice I heard when researching our first article for MarketingSherpa’s Inbound Marketing newsletter.
I spoke with a lot of great experts for that piece. On content marketing, I spoke with Joe Pulizzi, Founder of the Content Marketing Institute. He mentioned that marketers should avoid publishing too many types of content and focus on about three that fit their strategies.
“But you have to do one really well,” he said. “You have to do an awesome blog or the best e-book program that’s ever been run; focus on what you can do really well, better than anyone else in your industry.”
That is exactly what Epstein and her team are striving for with SmartVan. ServiceMax launched the site in January as a content portal for the field-service industry (which is served by ServiceMax), to help companies that send technicians out of the office for service, installation, and repairs.
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Content Curator Bio – Tom George is the founder and CEO of Internet Billboards. Tom is an innovative thinker, a branding strategist, and a futurist. Tom is usually way ahead of the Internet trends and best practices curve. A passionate leader, he enjoys being a digital curator and curating the Internet for great content to share.
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