Mar 9, 2011

HubSpot Inbound Marketing Attracts Millions from Google, Salesforce and Sequoia
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Written by : Tom George| 0 | Content Strategy

Today, Google Ventures, Sequoia Capital and Salesforce.com made a massive investment – $32 million – into Hubspot, the company at the forefront of the Inbound Marketing movement. Hubspot’s had impressive growth, reaching more than 4,000 customers in their 4 years on the market. The founders, Brian + Dharmesh, authored an NYTimes best-seller on Inbound Marketing, and the Grader series of tools have been used by millions.

To see these three investors, particularly Google Ventures, put a big backing behind the power of SEO, social media and content marketing (the three cornerstones of Inbound Marketing) is inspiring. It suggests to me that we’re moving beyond the era of these marketing practices existing only for early adopters toward a more mature market. That’s a great thing for practitioners as it typically means many years of growth, employment, higher salaries and increasing adoption. It also, however, portends greater competition.

What’s Inbound Marketing?

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Content Curator Bio – Tom George is the founder of Internet Billboards. Tom is an innovator, corporate and brand strategist as well as a futurist. Tom is usually way ahead of the Internet trends and best practices curve. He enjoys curating for great digital content on the Internet to share with people.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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  • Hey Tom,
    I like the content curator spin you have taken. Yeah Hubspot is a great success story now. Inbound marketing is hot, and so is inbound advertising. I really like the info type graphic at the source on Inbound Marketing. So what do you see as the best inbound marketing tool, content marketing in gemeral?

    • Thanks Article Payday for the nice comment.
      Yes, I would have to say content strategy
      and content marketing are the two greatest things.
      The delivery system of the content is a close second.


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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