Today, Google Ventures, Sequoia Capital and Salesforce.com made a massive investment – $32 million – into Hubspot, the company at the forefront of the Inbound Marketing movement. Hubspot’s had impressive growth, reaching more than 4,000 customers in their 4 years on the market. The founders, Brian + Dharmesh, authored an NYTimes best-seller on Inbound Marketing, and the Grader series of tools have been used by millions.
To see these three investors, particularly Google Ventures, put a big backing behind the power of SEO, social media and content marketing (the three cornerstones of Inbound Marketing) is inspiring. It suggests to me that we’re moving beyond the era of these marketing practices existing only for early adopters toward a more mature market. That’s a great thing for practitioners as it typically means many years of growth, employment, higher salaries and increasing adoption. It also, however, portends greater competition.
What’s Inbound Marketing?
This item has been curated for you. First listen to the audio commentary on the content provided by the content curator, then finish the article by clicking through the image, finally return and post a question to get the conversation going.
Content Curator Bio – Tom George is the founder of Internet Billboards. Tom is an innovator, corporate and brand strategist as well as a futurist. Tom is usually way ahead of the Internet trends and best practices curve. He enjoys curating for great digital content on the Internet to share with people.
Listen to the audio commentary by the content curator.
Finish reading the article click through the image below
Post your questions or comments to get the conversation started on Internet Billboards.
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016