There’s been a lot of talk about influencers and how decisions are really made within the blogosphere. Finding influencers on the web has greatly changed how word of mouth campaigns are implemented over the past decade and now marketers are really interested in shaping our peers’ decision on buying their product.
From an elementary standpoint, I wrote a series of posts designed to help pinpoint how people can seek out influencers on the web. But while that is more of an introductory look at how marketers can do some research in finding those influencers, the next step is to understand what you can do to affect their decisions and possibly get them to make an acquisition.
Finding influencers involves a bit more detailed work
It’s one thing to influence someone to check out your product, but do not be mistaken to think that it will directly result in an actual transaction taking place. Of course, if you choose the right person of influence, they might, in turn, decide to tell their friends and family about their experience (pleasant or not) and that will probably result in some sort of transaction. This is in line with what influence monitoring service Klout is doing with their “Klout Perks”.
Listen to the audio commentary of the content curator.
Read the article in int’s entirety.
After you listen to the audio by the content curator and read the article. How could the curator have been more insightful and provided more value with the commentrary he supplied?
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