Mar 8, 2011

Adjusting Our Decisions: The Influencer Movement, Scores & People Who Decide It All
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Written by : Tom George| 0 | Content Strategy

There’s been a lot of talk about influencers and how decisions are really made within the blogosphere. Finding influencers on the web has greatly changed how word of mouth campaigns are implemented over the past decade and now marketers are really interested in shaping our peers’ decision on buying their product.

From an elementary standpoint, I wrote a series of posts designed to help pinpoint how people can seek out influencers on the web. But while that is more of an introductory look at how marketers can do some research in finding those influencers, the next step is to understand what you can do to affect their decisions and possibly get them to make an acquisition.

Finding influencers involves a bit more detailed work
It’s one thing to influence someone to check out your product, but do not be mistaken to think that it will directly result in an actual transaction taking place. Of course, if you choose the right person of influence, they might, in turn, decide to tell their friends and family about their experience (pleasant or not) and that will probably result in some sort of transaction. This is in line with what influence monitoring service Klout is doing with their “Klout Perks”. 

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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