Over the past few months, Google and Bing have started to allude that they are beginning to increase the impact of social media content and links on their search results, citing that social networking activity is a strong indicator of what might be most relevant to consumer searches. The impact of these developments is likely to spread far and wide, as the positives and negatives of this new factor begin to reveal themselves and take shape. From the perspective of a digital PR, social media or SEO agency, the changes have the potential to significantly influence key priorities; below are a few aspects of search and social media activity that we may see changes in over the coming months:
Increased importance of social media buzz around brands/businesses – there will be an increased requirement for brands to be talked about in social media in order to benefit from high search engine rankings. Social chatter is important already, but if this starts to have an impact on search results then the onus on brands to develop and be at the centre of online conversations will become even greater.
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