Why is an influencer strategy so important?
1.It can help drive your social media execution.
2.It can be a core part of your search engine optimization strategy.
3.Ultimately, if done correctly, it will drive sales and position your organization as one of the leading experts in the field.
There is no right way to developing and cultivating relationships with the influencers in your industry, but here are 10 steps to get you started in the right direction.
Step 1: Create your buyer persona
Have a clear understanding of who you are trying to attract to your website and what you ultimately want them to do. Here are some key articles on helping you with your buyer persona.
Audio commentary on curated content provided by Tom George, CEO of Internet Billboards.
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