Mar 6, 2011

How Social Media Democratised Content
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Written by : Tom George| 0 | Social Media

By Graham Oakes, founder Graham Oaks Ltd

Graham Oakes is a systems engineer and project manager. His book Project Reviews, Assurance and Governance is published by Gower Publishing.

Content was King.  Then media went social.  Now it’s all about the interaction, the social graph, the experience.  The King is dead.

But wait.  Look at those social media.  Twitter?  A fair proportion of tweets contain URLs. And what do those URLs point at?  Content.  A prime use case for Twitter is to draw attention to content.  That’s why it’s such a great marketing tool – Twitter gets people’s attention.

What about the other flagships of social media?  Facebook?  Photos, discussion, apps and suchlike.  Facebook has packaged it all nicely.  It’s added the social graph.  But there’s an awful lot of content there.  Flickr?  More photos.  Delicious?  Content tagging. YouTube?  Content.  The list goes on.


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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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