By Graham Oakes, founder Graham Oaks Ltd
Graham Oakes is a systems engineer and project manager. His book Project Reviews, Assurance and Governance is published by Gower Publishing.
Content was King. Then media went social. Now it’s all about the interaction, the social graph, the experience. The King is dead.
But wait. Look at those social media. Twitter? A fair proportion of tweets contain URLs. And what do those URLs point at? Content. A prime use case for Twitter is to draw attention to content. That’s why it’s such a great marketing tool – Twitter gets people’s attention.
What about the other flagships of social media? Facebook? Photos, discussion, apps and suchlike. Facebook has packaged it all nicely. It’s added the social graph. But there’s an awful lot of content there. Flickr? More photos. Delicious? Content tagging. YouTube? Content. The list goes on.
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