Hello everyone welcome to The Internet Billboards, once a week we will hand pick five of the top articles we find to be curated here on the site. If you are not familiar with content curation, let me tell you it is a very hot topic right now. Curating content is the process where a human (myself) will be organizing and displaying content to be viewed and benefited from. Unlike say a computer algorithm, a human curator can find and use a different twist on the information. If you are new to The Internet Billboards we follow what we call the 5 pillars of success, which are CONTENT, INBOUND ADVERTISING, NETWORKING, SOCIAL MEDIA and MOBILE MEDIA. This week we are focusing on content, next week we might be focusing on social media. So without further ado, enjoy these top five articles .
Five B2B Trends in Content, Social Media in 2011
As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and most interesting marketing ideas into truly actionable steps for organizations looking to grow their businesses.
But, every once in a while, it’s good to take a step back—to take stock of the bigger picture, to put ideas into perspective. Like at the start of a new year, for example.
It’s true that B2B marketers are embracing social tools as a way to connect with customers and grow their businesses. Most businesses have some kind of social presence or say they plan to launch something: Most have attempted a blog or Facebook page, or have peeked at Twitter. (For instance, when Guy Kawasaki asked a room full of B2B marketers at a recent MarketingProfs event, “How many people think Twitter is stupid?” only two brave souls raised their hands high.)
To read the rest of this article hand picked for selection click below.
Overcoming the Obstacles of Translating Your Marketing Content for International Customers
The premise is quite simple. Make more money by selling more products to more customers. One of the best ways for brands to reach more customers is to reach beyond borders and across seas to introduce themselves to international audiences. The internet has made the world a more flat place. Anything that can be viewed or distributed online is available to anybody with an internet connection, anywhere in the world.
If your marketing content is doing it’s job, it is probably attempting to create an emotional connection with your customers. You pull together catchy phrases and thoughtful sentences designed to invoke good feelings in the hearts of all who read it. Problem is, much of that “feeling” gets muddled when translated for international markets. The words mean little if the intent behind them is “lost in translation.”
Val Swisher is the founder and CEO of Content Rules, Inc., a company that specializes in creating a variety of content and optimizing content for translation. Her experience working with companies such as Apple, Google and PayPal over the last 16 years has taught her a thing or two about preparing written marketing content for non-English speaking audiences.
To read the rest of this article for curation hand picked for content curation follow the link below.
Review: Rock Your Marketing with Content Rules
If I were to write a tactical “how to” book on Content Marketing, I’d like to think it would be a lot like “Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your Business”.
After knowing Ann Handley online for several years, I finally met her in person at a B2B MarketingProfs event in Boston last year. I met C.C. during a GM sponsored blogger dinner during SXSW. Both are “walk the talk” people when it comes to content marketing, so it’s more than fitting that they should join forces to write a “put it all into action” book.
To read the rest of the excellent review hand picked to be curated on The Internet Billboards just follow the link below.
8 Ways to Find Great Social Media Content
Be sure to watch this edition of Social Media Examiner TV with our host Mari Smith.
In this episode, Mari introduces you to the concept of curating content and how it can help your business. And Mari also reviews 8 content curation tools to help you find the best information for your business.
Share your feedback, see the show notes and discover how you can be part of a future show below!
READ the full article here
A New Marketing Research: Content Connects
How efficiently and credibly you provide content—and how well you deliver it to busy decision makers over the noise—can make all of the difference as to whether your products and services make the cut or get purchased.
We are now offering this research in two formats, a white paper analyzing the research and providing insight and best practices by Scott Vaughan, CMO of UBM Techweb and a overview slides with in-depth charts on how each medium is being utilized by business technology decision makers.
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