Facebook has acquired hyperlocal mobile advertising service Rel8tion, a nine month-old stealth startup based in Seattle.
Facebook confirmed the acquisition in an e-mail to Mashable Tuesday afternooon. “We’re excited to confirm that we recently completed a talent acquisition of Rel8tion, a stealth-mode startup in Seattle. The engineering team will join our growing Seattle office, and we’re looking forward to having them on board,” a spokesperson wrote. “We’re not offering terms of the deal,” he added.
On Rel8tion’s roster of founders is Peter Wilson, a former engineering director at Google who has been working part-time to establish Facebook’s Seattle engineering office. He will now serve as Engineering Director of that office.
Little is known about the startup itself. Its website shows a prototype for a system whereby advertisers can find ad inventory according to location, age, income, gender, ethnicity, education, profession, and marital and employment status.
It’s possible that Facebook intends to incorporate Rel8tion’s technology into its existing Facebook Deals offering on Facebook Places — or that may be, in fact, simply a talent acquisition.
Get more news and stories at http://mashable.com/
Tom George here, I am the CEO of Internet Billboards. This is an exciting acquisition, because it is another step in the exciting development of location based inbound mobile advertising. Facebook is making a strategic play. Mobile devices such as smart phones and of course now tablets will be the the predominant way the Internet is accessed by 2015. The numbers will be staggering. It will be more fun, and even more convienant to use the Internet to get information. Why? Well first there will be more communities and more social interactivity along with more emphasis being put on trusted communities, or trusted sources, and hopefully less garbage and spam. Next HTML5 is on the scene to allow more dynamic rich interactive media ads on these mobile devices and finally because of location based inbound mobile advertising itself. So imagine this. You have an account with the exact level of comfort for your privacy settings at xyz company. You get ads delivered based on your criteria and your location. It is great, less time you have to spend getting advertisiments you really don’t want.
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