Social media is the big phenomenon right now, it’s presence has made a significant impact on the way companies are doing business. That might even be an understatement. Yes, social media has changed the landscape of business forever. What some people might not realize however is that content is the actual engine that drives social media. The content comes in various shapes and sizes so to speak, you have your user generated content for Facebook, such as photos and comment’s, those photos might end up on Flickr, or a quick tweet might get shot out on the micro-blogging platform Twitter and that user generated content gets shared to other various sources. There are many forms of content, but in the world of business whether business to consumer or business to business having an effective content strategy is key and of paramount importance to building an effective inbound advertising campaign and forming a successful marketing strategy.
Content strategy will also become more important as businesses realize the demand will far outpace the supply and their ability to generate fresh and engaging content on a regular basis will become laborious. Without an effective content strategy in place, the next phase which is content creation becomes less effective, more cumbersome and time consuming and this all has a domino effect, in turn making your content marketing less effective and finally making your social media strategy less effective.
Let’s face it, your friends might care about your photos and what you did yesterday, however most of this user generated content that is being shared is not going to have a significant impact on the bottom line of a business. What will have a significant impact is quality content, this is the first thing to consider within an effective content strategy and in the development phase. You do not want to sell to your reader base. What you want to do is deliver value and build a relationship. You want to give them some answers to their questions and either entertain them or solve some problems and if you do it on a consistent basis and in a unique and creative way, you will A. begin a successful content strategy, B. find a good way to generate the content on a consistent basis, and C improve the impact and effectiveness of your content marketing, through social media and other sources.
As part of the content strategy phase you also need to consider the different verticals of your business and what areas of the content creation will greatly benefit your organization. If you want to develop a reader base and ultimately have them propel your content into the stratosphere you have to earn their respect and trust. If you do this a couple great things will happen. One you will start to see some relationship building with your subscriber base. Two you will start to get some more influence points and become more recognized as a leader on the topics related to the content and three your content marketing will be highly effective as users are sharing your information and the sharing of the information makes you more relevant in organic search result’s while you get more customers.
I hope you enjoyed the post on content strategy. For some excellent tips on content check out the content playbook you can download a nice PDF file on over 42 different types of content. Remember to get an effective content strategy in place, then develop it on a regular basis, content creation, and finally move into content marketing. You really should devolop this sytem first before you move into social media full force.
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