In this content marketing video Michael Stelzner of Social Media Examiner interviews Joe Pulizzi who is undoubtedly one of the great minds today on content marketing strategy and the author of Get Content, Get Customers. Joe Pulizzi is also the founder of super content marketing site Junta42
Here is what you will pick up in this video for content marketing strategy.
How to take the sales hat off and put on your publishing hat.
Why you need something important to say (How to tell the story)
Download the Content Playbook it’s a free 42 point guide to content creation
What you need to do first before you write your report.
How and why to add social media tools into your content.
Why you need to know where your customers are hanging out online
How to get the most bang for your buck on your content marketing strategy.
What content works best on social media.
What is changing today in terms of content marketing
I hope you enjoyed the video learn more about Joe Pulizzi on his website. He is someone to watch.
If you implement these strategies for your business you will find marketing success, the five pillars of marketing success in the new web environment are content, inbound advertising, networking, mobile media, and social media
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