A Healthy Obsession is a good thing. at Internet Billboards we are obsessed with content syndication Which builds good natural organic search engine ranking and will also GIVE you the ultimate in leverage.
We are living in the new social media now economy driven by attention seekers – in an over-communicated world getting the attention of your audience is paramount. Until you have their attention you are not able to deliver your message. An effective content syndication and online advertising strategy is paramount to be able to get that attention – it can boost your search engine rankings and attract qualified visitors to your website.
Search is becoming more and more influential in the buying process because it gives consumers the specific, relevant information they’re looking for, just when they need it. To win in this attention-starved world owning and dominating the ‘above the fold’ real estate on a search results page still pays big dividends. However it is also important to have your content sydicated throughout the Internet as well to create branding and inbound advertising awareness. This is what Internet Billboards is all about, making them not have to search for you, making them aware of who you are before they even ever need your product or service.
However something has recently changed and it also appears that social is the new search, what we at Internet Billboards call inbound advertising and branding a company is getting your message out to the masses using social media and bookmarking sites and is now a serious way to get your content syndicated and also get that attention, combine this with an effective online advertising solution and you can sit back and watch your business reach new heights.
An Internet Billboard is an entire website we create for you, a fantastic optimized site ready to have fresh new content added to it often, we monitor that content and all the content our client’s put on their Internet Billboards and just as soon as there is fresh new content, we share it with many sites and social media platforms, like Twitter, Facebook and LinkedIn. This creates a truly unique online advertising and content syndication source that provides an unparalleled value, add to that our strategic planning and business consulting and it’s a winner.
Many marketing executives find natural or organic search engine optimization a mystery. Getting just one result on page one eludes them, let alone three or four results above the fold and they opt for the familiar method of buying advertisements in the pay per click section of a search results page. But consumer skepticism and resistance to advertising is at an all-time high – according to Insight Express, consumer trust in advertising has plunged 41% over the past three years and only 10% of consumers say they trust ads today. This means that inbound advertising, relationship building, branding and brand monitoring is the future. We at Internet Billboards help you network and get people to know like and trust you. I tell my client’s all the time, if you don’t know at least 500 people who know like and trust you, you are not networking.
Content syndication using RSS feeds is a really simple way to build organic search results over time. Since any search engine will only give you two listings on a page for your website, to dominate the search results on a specific keyword or phrase you have to have content appearing on other sites. The strategy should always be based on a sound content strategy and keyword research, optimized press releases, blog posts and yes Internet Billboards will do the trick. Internet Billboards uses many ways to get the job done, we are always looking for the next greatest tool to come down the pike, this makes us a great company to build a relationship with, because the more successful we are at helping you succeed, the better it is for our company and the more people will know like and trust us.
The success of this strategy depends on finding the right keywords and the concept of the ‘long tail.’ Long tail keywords are the more descriptive phrases of four to seven words, that should be linked and inserted into your Internet Billboards or blog posts.
While they may have less people searching them, they are further down the buying pipeline. Statistical analysis shows that the bulk of traffic to any site comes from the aggregation of these long tail searches. And since they are less competitive, it is easier to get ranked on these phrases. You will also improve your ranking of your main site for the words you want, and not to mention be all over social media and bookmarking sites, because we are constantly sharing your content.
Investing your resources in a keyword and content syndication strategy with an Internet Billboard will return results almost immediately – you can be at number one in the news search engines in just hours. These press releases will migrate into the normal web search within a month or so, and if they are well optimized for the search algorithms and well as the news algorithms, they will start to show up on page one for identified keywords. Follow us on Twitter at http://www.twitter.com/netbillboards and also on Facebook hit the image to give us a LIKE.
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