Why network online and offline in the first place? It’s simple really networking allows you to meet people who can possibly assist you in finding a job, getting more business online, maybe finding a soul mate or even help you in ways you cannot even imagine yet. It is important to network both online and offline, however we will be discussing online networking and why it is important to network online from a variety of different sources using social media and bookmarking sites. You need to get tuned in and turned on to what others have to offer you. Guy Kawasaki the author of “Rich Dad Poor Dad” a best selling book, stated “The wealthy and affluent spent their time building networks, everyone else spends their time looking for work”.
So depending on what type of business you have, if it’s business to business or business to consumer or even both you probably already do some networking online. For sure you are on Facebook, maybe even have four or five thousand friends there. Twitter is another popular place to network sending out short little micro bursts into the Twittersphere. LinkedIn is another one, as well as the new DIGG, but you have to stop and ask yourself what the value is of these sites for your network, and are they the only places you should put your network to work? These sites are only part of the equation, and if you are just networking on these sites alone and nowhere else you are missing out, read on and I will explain why.
How well do you really know those four or five thousand Facebook friends? What if anything are any of them doing for you? The answer is probably not much. Why? I call it the Facebook mentality. You see everyone there is entirely focused on themselves. In actuality they pay very little attention to anyone else. They have really not learned the golden rule of networking, that you have to cultivate a network relationship. You cultivate a network relationship by taking a genuine interest in others and first being helpful. You have to give give give, in order to ever receive in this new ME environment. Twitter is perhaps the least likely place anyone can ever get to know you. They get to learn more about you by visiting your site or blog. Unfortunately people just put up a continuous stream of links to their own offers or their own pages, and LinkedIn is very professional and will only allow you to network a certain way, don’t get me wrong all these sites are a good piece of the pie, but some of the less known smaller networking sites can be very helpful in growing your overall network, and by enabling you to meet a more diverse group of people. Not to mention that some of these much smaller sites will actually help you in ways that some of the bigger sites won’t.
Here is my case in point. Internet Billboards is a company that helps people come up with creative content solutions and also helps them with the distribution of that content. We are on Twitter, Facebook, and LinkedIn as well as over 30 different networking sites. However as the founder of the company I asked myself, how can we provide a better value to our client’s? One area I really wanted to increase the possibility in was content syndication and distribution. So I actually started a little niche Social network of our own at http://socialsuccessclub.comThe goal is to grow it to over 100,000 members. Now the sixty four thousand dollar question is, why would anyone want to become a member of the social success club? Well it’s simple really, for one I make introductions. Say for example you are an aspiring screenwriter, and I just happen to know an agent became a member of the Social Success Club, I will actually make an introduction for you. The second reason you want to become a member of the social success club is because we share your content. It is like having a free agent on the Internet and a promoter promoting you. Why do we promote our members and their content? We promote our members and their content because helping them succeed grows the network and provides branding for Internet Billboards. Facebook doesn’t need any branding, they are already the size of a country.
So I hope you register for this site if you haven’t already. If you like us please Fan us on Facebook and if you want to get really moving with your networking online, join the club, http://socialsuccessclub.com it’s free to join and no one will care about your success the way that I do. I know you have to give give give in order to receive and I am ready willing and able to help you succeed online.
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