March 2010 Google Secures Broad Patent for Location-Based Advertising
Original Article post on Mashable http://mashable.com/2010/03/01/google-location-advertising-patent/
Google, the world’s largest search engine and the owner of the world’s largest online advertising platform, has been granted a major U.S. patent for “determining and/or using location information in an ad system.” In other words, Google now owns a key patent for location-based advertising.
That patent itself focuses on making sure businesses can better target their ads based on location information so that they can do things such as price arbitration (e.g. figuring out prices for items near you and getting the best deal). It also deals with the user interface and defining geographic areas.
This is the second major tech patent to surface this week. A week ago, Facebook won the patent for the news feed, stirring up big questions over whether Facebook( ) would use the patent to force other companies with news feeds to take down or change their technologies.
Google’s( ) new location-based advertising patent raises the same questions, but as we said in the news feed article, there is a huge reputation and financial cost to litigation related to patents. At the very least, though, it gives Google an advantage in mobile advertising, especially against Apple, who is quickly becoming its primary rival.
Here is the full abstract from the patent:
“The usefulness, and consequently the performance, of advertisements are improved by allowing businesses to better target their ads to a responsive audience. Location information is determined (or simply accepted) and used. For example, location information may be used in a relevancy determination of an ad. As another example, location information may be used in an attribute (e.g., position) arbitration. Such location information may be associated with price information, such as a maximum price bid. Such location information may be associated with ad performance information. Ad performance information may be tracked on the basis of location information. The content of an ad creative, and/or of a landing page may be selected and/or modified using location information. Finally, tools, such as user interfaces, may be provided to allow a business to enter and/or modify location information, such as location information used for targeting and location-dependent price information. The location information used to target and/or score ads may be, include, or define an area. The area may be defined by at least one geographic reference point (e.g., defined by latitude and longitude coordinates) and perhaps additional information. Thus, the area may be a circle defined by a geographic reference point and a radius, an ellipse defined by two geographic reference points and a distance sum, or a polygon defined by three or more geographic reference points, for example.”
I think this really solidifies that the powers that be with social media and Google as well as Apple will certainly usher in what will be inbound location based mobile advertising to smart phones. Happy shopping! If you have not already please join our network at http://socialsuccessclub.com it is free to join and we redistribute members content based on their activity in the club, win/win yes.
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