Aug 18, 2010

Make Your Ads Social Get A Much Higher Click Thru Rate Social Media Marketing
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Written by : Tom George| 0 | Social Media

Thomas Here,

I would very much like to get to know some of the readers of Internet Billboards better. You can use anyone of my social profiles on the right to get the ball rolling. Some of the different social media sites offer some very different and interesting kinds of features and services, I know Facebook is King, but you should check different ones out and send me a friend requst.

Anyway I do not very often give a plug to any other company, but I have to say the people over at http://www.socialmedia.com are doing a great job defining what this industry is all about. Here is a quick youtube video from one of the founders on privacy issues with social media and his spin on the subject matter.

Hope you enjoyed the video now then here are some interesting facts about a highly effective strategy in social media marketing today, making the actual ads social. I told you these guys were good.

1-800-Flowers Social Ads See Phenomenal CTR Lift

June 2nd, 2010 by Katie Smillie

Last month, SocialMedia.com created an engaging social ad unit for 1-800-Flowers. Kevin Ranford, Director of Web Marketing at 1-800-Flowers.com explained:

“You need to get folks engaged. We have had some significant wins with our social media programs, so how do you get that type and level of interaction in our various ad buys? When SocialMedia.com approached us, we thought it was a great way to achieve this.”

SocialMedia.com’s custom social ad combined the performance power of Social Overlay with the branding power of a Twitter stream. The Social Overlay displayed a dynamic and targeted social message relevant to each user, and the Twitter stream showed real messages about 1-800-Flowers, from real users on Twitter. Users could navigate between the two screens in the ad unit.Results show significant CTR lift when comparing the original ad unit to the Overlay ad unit and the Overlay+Twitter ad unit.

Results:

The original, non-social version of the ad.

The ad impression with Social Overlay saw a 23% lift in CTR compared to the original ad

The ad impression with Social Overlay and Twitter Stream saw a 72% lift in CTR compared to the original.

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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