Aug 14, 2010

Why Social Media Marketing: Why You Should Learn and Master Social Media Now
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Written by : Tom George| 0 | Social Media

Hello Thomas Here,

As many of you well know Social Media is changing the way the world communicates. When I founded Internet Billboards, it was this amazement I had with how rapidly things were changing that inspired me to get in the trenches and learn as much as I could about this phenomenon.

Social media marketing is the process of promoting your site or business through social media channels, there are virtually hundreds of them, the popular ones being Facebook, Twitter, and LinkedIn, to name a few, there are others like bookmarking sites such as Delicio.us and StumbleUpon, there are to many to mention, just take a look at the amount of Social networks were currently in. The point is, Social media marketing is here to stay and a very powerful strategy that will get you links, attention and massive amounts of traffic. As a matter of fact it is far to powerful to ignore, if you do so you, do it at your own peril. However you have to do it right, just like anything else.

You see there is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website several times, and eventually do business with you if the need arises, not always, but if you use the social media enviroment the correct way the ROI will be there.

If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.

Those who ignore the efficacy of social media usually fall into three categories; the ones who don’t know much or anything about social media, the ones who are interested but don’t know how to use it and those who don’t believe in the value that a social media strategy can bring to any site or company.

The good news is that I am here to help assist you in starting a social media marketing campaign that is cost effective, pleasant, and gets results. We offer some great value, with a very unique way of putting your social media marketing campaign together that has three very attractive and positive value propositions.

1. We are very affordable, our 50% percent off on an Internet Billboard means you pay only $199.00 and our service starts at just $75.00 per month.

2. We can implement your social media marketing campaign without having to interact or gain access to any of your existing websites.

3. We let you use our service risk free with no contracts. 
The Value of Marketing Through Social News Websites
The value of Social media is vast and crosses into other areas of website marketing such as SEO or search engine optimization and will totally enhance any current Internet marketing initives you already have in place.

For those who don’t understand or see the value of social media websites, let’s take a look at the benefits of creating viral content and effectively promoting them through social media channels. This is content that gets what we call syndicated on the web.

Developing link baits and successfully getting it popular on various social media websites like Digg and StumbleUpon will lead to multiple benefits for any website:

■Primary and Secondary Traffic. Primary traffic is the large amount of visitors who come directly from social media websites. Secondary traffic is referral traffic from websites which link to and send you visitors, after they come across your content through the social sites.

■High Quality Links. Becoming popular on social news websites like Digg or Reddit will get you a large number of links, this is crossing into the SEO area as I mentioned, some of which may be topically relevant, some not. A good story can realistically acquire a large number of high quality editorial links, most of which cannot be easily bought.
Now let’s translate this into tangible benefits for your website:
1. Links = Better Search Engine Rankings.

When a website receives a large number of natural, permanent links from trusted domains, it develops authority. Search engines trust it. If you optimize your linkbait and website structure properly, you can easily start ranking for competitive keywords, which will in turn bring in search engine visitors.

Do this often enough and your search traffic will undoubtedly increase. In a sense, you are obtaining these quality links through borrowed trust. Many bloggers and webmaster still think that if an article is on the Digg or del.icio.us homepage, then it’s probably worth checking out and referencing through a citation link.

A new website may find it difficult to gain links from a critical mass that is not familiar with it but a trusted social news resource makes it easier for links to come in, because the community and buzz has somewhat ‘certified‘ the value of the site. Note that the actual strength of the article is still of utmost importance for all.
2. Primary + Secondary Traffic = Community/Supporters.

Some people claim that social news websites only send useless traffic, visitors that will often just view a specific webpage and click away. Yes, that’s usually the case. Sites like Digg are notorious for their poor bounce rates: many visitors drop in for the article and then leave after reading it. StumbleUpon is much better in this aspect.

But don’t mistake this with a lack of interest. Your subscriber figures will often take big jump up and then stabilize after a few days. If your entire site is relevant to the general interests of the social media website, there will always be a handful of social users who will start to track your site in order to submit future content.

Detractors also ignore the power of ultra targeted secondary traffic. General sites or blogs in the same niche will link to a story that’s popular on social sites, because it adds value for their readers or users. This is done naturally on a daily basis for many.

While primary traffic usually comes in a larger volume, I would argue that secondary traffic is more valuable. Why? Because links from other websites bring visitors who are very likely to be interested in your content. These citation links demonstrate recognition of your site in the eyes of others. It builds your brand.

Think of the social news site as a platform or a soapbox. As something that gives you a chance to be heard or read, even for a brief moment of a few hours. The people who are drawn to your message will visit your site and recommend it to others.

Four Reasons to Practice Social Media Marketing

I want to reiterate, here are four reasons to get started.

Why bother exploring social media as a marketing channel for your website or business? After all, you could stick to link exchanges, search advertising or the purchase of banner and editorial ads on relevant sites.

Here are some reasons why you should consider using social media marketing:

1.It’s natural. Not only do you get natural links without any discernible pattern, your website is exposed to large groups of people in a spontaneous fashion. This differs from paid advertising which has overt commercial overtones.

2.It’s defensible. Once successfully mastered, social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can’t easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.

3.It’s low-cost/high returns. If done by yourself, costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.

4.It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn’t interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.

So How Does Social Media Help Me to Make Money?
It doesn’t. At least not directly. Every site or business that wants to expand and become profitable, needs a core group of supporters who will be willing to make purchases or recommend the site to others. Your site needs to perpetuate itself.

The more supporters you have, the faster word spreads about your site. Social media marketing is an excellent way to get people to come into your site to take a look at at what you have to offer. You will grow when there are a group of loyal visitors ready to always act upon what you have to offer.

Because social media websites can be leveraged for links and better search rankings, they can greatly increase your site’s income potential. For example, you will be able to price ads higher or generate revenue from any paid business models.

Register today with us or if you have any questions send me a quick email at tomgeorge@internetbillboards.net

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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