Social Media And Small Business Go Together Like Sugar And Spice A Recipe For Success If Prepared Correctly
As a small businessperson, I imagine you cannot help but notice all the hype surrounding social media. It’s the most important trend in business today. Its everywhere, posted digitally for everyone to see (for reasons many still can’t understand). It’s an effective way to start a conversation with your customers and prospects. It’s a fad that will fizzle soon and disappear from sight. Deep down I’m sure you have an opinion, or maybe you are still gathering the facts and have not yet reached a verdict.
So what is social media and does it work? With respect to the former, social media is a mix of blogs, Facebook, LinkedIn, Twitter, YouTube and hundreds of other tools designed to enable what the experts call “many-to-many” conversations. It’s big: more than 120 million Americans visit Facebook and Twitter every month . Facebook recently passed 500 million users to become the second highest visited website behind Google, And it’s now part of business: more than a third of companies already use Twitter to start conversations with customers. With respect to the latter, the answer is yes–it works: It most definitely works and has one of the best ROI a small business or any business will see.
The good news is if you have finally come to the realization to get on board the social media freight train, and are not sure where to begin, there are plenty of companies that can offer you guidance and expertise. When you are considering using a SMO or social media optimization service, make sure you look at how they are using social media carefully before you sign up.
Here are a few case studies of real companies that have used and are continuing to use social media to great success.
•BlendTec, maker of industrial-strength blenders for the home, has used viral videos on YouTube to boost sales by 500%. Using the title “Will it Blend?,” the company has sliced and diced golf balls, a tennis shoe, even an iPhone. Since starting the videos, they have had more than 10 million views and have expanded their Facebook presence and recruited almost 13,000 fans.
•A local independent pizzeria in New Orleans set a one-day sales record using social media. Two-thirds of the day’s sales came from one source: Twitter. Baker Tweet provides an application that enables bakeries to tell their customers that something hot and fresh has just come out of the oven. And Kogi Korean BBQ, a gourmet food truck in Los Angeles, sends out tweets telling customers their next stop…there’s almost always a line waiting when they get there.
•Case-Mate, a maker of holsters and covers for mobile phones, created a novelty “Recession Case” out of cardboard that sold for $1.99. Thanks to a blog post by an influential techie (a relationship that actually began through a Twitter exchange); the Recession Case was all over the Web in just a day. And Case-Mate’s Website set an all-time revenue record the same day. The original estimate of sales was 200 or so; four days after the blog post, they had sold 7,000.
•Thousands of niche groups are sprouting up on Linked In. Want to learn more about IT systems for small law firms…there’s a Linked In group with 575 members. Interested in selling more artisan-crafted items in your store….the Ten Thousand Villages group can connect you to 130 members around the globe. Want to connect with fellow fitness trainers…there’s a couple of groups for them, too. And if you can’t find a group, start one. The process takes about five minutes on Linked In.
In fact, a recent in-depth study found that companies with significant levels of social media activity grew an average of 18%, while firms with the least activity saw sales drop by 6 percent during the same time period. But that’s just part of the story: social media is the great leveler; small companies can play just as well as giant competitors, meaning the big-marketing-budget advantage no longer exists for savvy marketers.
From that perspective, social media is more than just a good idea that’s getting better. It’s a competitive advantage that small business ignores at its own peril.
Need Help Getting Started?
If you would like help getting started, I would be happy to personally assist you in getting your company positioned correctly in the world of social media. I will help you automate and streamline the process of using social media for your company. Internet Billboards offers a unique and integrated approach that will give your company a competitive edge, we can help you stand out in the social crowd, and ultimately help your business reach new levels of success. Email me directly for more information firstname.lastname@example.org
What Topics Can We Cover More For You? Just 3 Quick Questions To Help Us Serve You Better!
Latest posts by Tom George (see all)
- New Digital Trends In Today’s Smartphone-Obsessed World - September 6, 2016
- 5 Things a Recruiter Looks for in a Resume - August 30, 2016
- Obtaining Legal Immunity for Pet Cohabitation - August 30, 2016