Aug 10, 2010

Blogging The Ultimate In Relationship Marketing And Key In An Inbound Advertising Strategy
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Written by : Tom George| 0 | Content Strategy

Welcome to Internet Billboards “The Power of Content Management Inbound Advertising”

One of the most effective inbound advertising and marketing strategies available for businesses, online and offline, both in terms of cost of implementation and in overall return on investment (ROI), is blogging. Imagine if you will being told a fascinating and compelling story full of useful information, a story if you will that will engage you and give you an overall sense of being informed rather then being sold. This is what a well crafted blog post can accomplish. Blogging for a business will create a much better feeling about your brand or business as opposed to trying to sell, sell sell, your product or service.

 This is why blogging has become so important as an inbound advertising strategy? Well there are actually many reasons. Blogging is conversation, it’s personable, and it’s informative. Blogging is attractive for both online and offline (i.e., brick and mortar) businesses because consumers (i.e., customers, clients, and patients) also because it creates valuable content that people can search for find, engage, and possibly share with others. This content will remain on the Internet indefinitely. I was had a client find my company and ultimately do business with me from a three year old blog post.

Significantly, clients and prospective clients become part of the conversation by reading the blog posts and leaving their thoughts and feelings in the form of comments. This will help you interact on a much higher level.

Who doesn’t like being asked their opinion?

And, what business owner wouldn’t pay big money to know what his target audience is thinking, as well as what they react to and why?

Another great tip I can offer you is to perhaps include a survey into your post. Perhaps a question like. How can we serve you better? Or What information would you like to see us cover more? Engage your readers, and just don’t be to overly promotional. 

A blog is a great way to show the world your expertise, thus establishing authority and demonstrating your competence in the marketplace and to your target market. People like to do business with business people they know, like, and trust. Prospective clients are drawn to businesses and business people who are experts in their field. Demonstrating competence enhances your image and makes the prospective client feel confident about their decision to purchase from you…you, as the expert in your field.

When properly constructed and implemented, an effective business blogging strategy is an incredibly valuable asset. Blogging for business is crucial, whether the business is entirely online or a combination of both, as is the case with most brick and mortar businesses today.

When organized and well written, a blog conveys the ultimate Internet image, an image that announces:

“This business is well run, this is a business I can do business with!”

A well thought out, well constructed blog, combined with an effective overall inbound advertising strategy, conveys a message, an image if you will, that this business owner is knowledgeable and cares enough to seek feedback about products and/or services offered from his or her clients and prospective clients.

A wise business owner values feedback, realizing there is always room for improvement, both in sales and service. Why not ask for feedback from the very people who use the product or service day in and day out? A blog can accomplish this for a business, creating a link both valuable and, ultimately, profitable. The feedback a blog offers is an often over-looked advantage; and yet, it is an incredibly powerful resource.

Significantly, the proper blogging strategy will provide a window into the thinking of your client-base and create a vehicle you may then use to improve your products and/or service.

The feedback from your business blog will also provide ideas and strategies for new products and services. Interestingly, you may even be able to gain a competitive advantage by learning what your clients and prospective clients like and dislike about your competitors, their products and services. Perhaps it’s a product or service you don’t provide but should? Perhaps it’s something to do with price? The blog provides the vehicle, the opportunities are there; and, it is up to the individual business owner to take advantage of them. A well constructed inbound marketing strategy, one that has at its center a well-thought-out and appropriately implemented blogging strategy, will put your business on track to accomplish all of the above and more.

One last word about inbound advertising, blogs, and blogging for business: photographs, audio recordings, and short videos are worth their weight in gold. If you aren’t the greatest writer, and don’t have the money in the budget to hire a good copywriter, also worth their weight in gold, a photograph or short video can help you tell your business’ story. With today’s technology, a photograph, audio, and/or video is easy to create and it’s often the first item to catch the attention of a visitor to your blog.

It’s worth taking some time each day to blog. Think of it as going out to talk to the man on the street. Think of it as time well spent. You will find it to be a great investment in time and effort, the ultimate in ROI.
Enjoy This Complimentary Video From Pro Blogger on ” How To Be The Life Of The Social Media Party”

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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