Jul 28, 2010

Inbound Advertising Your Secret Weapon For Branding A Company On The Internet
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Written by : Tom George| 0 | Content Strategy

Imagine if you will your company logo on the home page of Google for a day. Many would say this would be the ultimate in inbound advertising. What would the effect of such an anomaly be on your business? Take this logo or any logo for that matter and just put it right above the search box on Google. Wow what a titillating concept. Let’s first think about what assumptions most consumers would make. Hmm. This must be the best company ever to have such a prestigious honor of getting to put their companies image and logo on Google.  As the owner of the company you sit back and relax and watch the hits come pooring in. Let’s snap back to reality. InBound Advertising

Inbound Advertising  once you understand it’s concept and principals really has three core tenet’s, image, quality, and service.  What you are really hoping for is to have your company come up in Google when someone is looking for your products and services right, wrong. Do you think let’s say for example Amazon.com needs to have it’s logo on the front page of Google, I mean sure they wouldn’t mind it, but they have an image. Consumers already know who they are. They have a good reputation for quality, and are providing consumers good service. They are a branded respected and well recognized company. Things are changing you have to see the bigger picture.

Isn’t that what you are really hoping for; to have your company be a well respected branded well recognized company. Well Inbound advertising is your new secret weapon for branding your companies identity on the Internet par none. A good friend of mine and a client who has a financial services and insurance company once told me that in his local market when he does traditional outbound advertising, he found that when he did three or more different kinds of advertisements at the same time that the response was better all the way around. Why do you think that is? I will tell you why? The repetitiveness of the message to the local public of the company. Hmm. I saw this ad in the movies, in the coffee shop and a bunch of other places. This must be a great company, I think I will do business with them. The perceived value is there.

Most companies in the past have become branded through traditional outbound advertising and marketing, companies like Gillette, Proctor and Gamble, McDonald’s etc. Google on the other hand achieved most of it’s recognition through inbound advertising, yes that’s right. People just got accustomed to going there when they needed to find something on the internet, but ladies and gentlemen this was before the phenomenon of social media. How has this changed things? It has changed things quite a bit and will continue to change things even more. Facebook has just surpassed 500 million users. That is a staggering number isn’t it.    

So you have a window of opportunity now to be a pioneer in this new and evolving Internet. You can be one of the new companies to succeed by using inbound advertising. If you are not exactly sure what inbound advertising is, you need to take some time to wrap your brain around this concept. I would suggest you start with the 7 series eCourse. It is a free course that has tremendous scope on the subject matter.

Remember you are attempting to attract more prospects to your website. Inbound advertising is like honey for bees. Make it a sweet proposition and they will come. Once they get there, that is another story. I will save that for another post.

To your Success,

Tom George,

Founder

Internet Billboards

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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  • This is a really good read for me, Must admit that you are one of the best bloggers I ever saw.Thanks for posting this informative article.

  • I truly loved this brilliant article. Please continue this awesome work. Regards, Duyq.

  • Very good post! You have a natural talent for writing on subjects very important to the success of businesses.

    I have been subscribed to your blog…which goes right to my inbox rss subscriptions on my Mac…and, really enjoy your insight.

    I am really looking forward to your next post; waiting in suspense.

    You know what, I think, you could share with some of us scatter brain internet marketers?

    Many of us know the pieces of the puzzle…however, it is the placing of those pieces that are so crucial to the success of IM! Just do a Google search on the subject. All you get is more pieces scattered in different ways. I can’t find “one” site that dissects it procedurally…day to day…week to week…month to month. As you know, it changes, then you go back and start over, and continue the monthly practice, then start over. Sometimes you have to ping in the direction, or practice…the day, week, or month, where you need to go in order to keep as much traffic (and mostly conversions) at it’s highest potential…this is a continuous cultivation!

    If you were to literally put together a calender, with the daily steps one needs to take, to cultivate one’s website, I know for a fact many would buy it in an ebook form! I know I would. But, it has to be simplistic and spelled out, even with the times of day put into it each and every day.

    What do you think?

    By silently listening to your posts, on my end, I know you could give incredible value, not only to clients and potential clients, but also your fellow Internet Marketers, as well. Heck, I would even add it to my sites, with your affiliate link. I could promote the snot out of it and maybe get rewarded from my efforts. There is nothing out there yet…if there is, I would like to see it.

    Thanks again for what you do and give already…I would like to see all the pieces in your posts (or free downloads) (this would gain trust and relationship with visitors), that would be great insight as you already do. It would be reminders of how and what to do, however you could then make money, when you put them all together, in your ebooks, formatted as I stated above. I know you could do this!

    Why don’t I, you ask?…well I am one of those scatter brains. I know all about this awesome craft…I am just all over the map. I know many people all over the world, since my conception into cyberspace, and I’m here to tell ya…MOST have this same problem, and there isn’t anything out there to help guide these incredible people.

    Again, you have an awesome website (with insight). I know your own product (ebooks/downloads) will not only give value to your visitors, but also reward you monetarily residual for your efforts (we are all for making money). This way, you can give even more value and insight out there, and then reap more rewards residually…and on, and on.

    To your success and mine,

    Rick

    • admin

      Thank you Rick for your praises, truth be told I am just ordinary. Perhaps we do our best work just quietly and anonymously, when we are autonomous, maybe it is then we cultivate our best work.

  • My buddy and I had been just discussing this particular article, she is continually seeking to prove me completely wrong! I am going to show her this particular post not to mention rub it in a little!


Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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