Imagine if you will your company logo on the home page of Google for a day. Many would say this would be the ultimate in inbound advertising. What would the effect of such an anomaly be on your business? Take this logo or any logo for that matter and just put it right above the search box on Google. Wow what a titillating concept. Let’s first think about what assumptions most consumers would make. Hmm. This must be the best company ever to have such a prestigious honor of getting to put their companies image and logo on Google. As the owner of the company you sit back and relax and watch the hits come pooring in. Let’s snap back to reality.
Inbound Advertising once you understand it’s concept and principals really has three core tenet’s, image, quality, and service. What you are really hoping for is to have your company come up in Google when someone is looking for your products and services right, wrong. Do you think let’s say for example Amazon.com needs to have it’s logo on the front page of Google, I mean sure they wouldn’t mind it, but they have an image. Consumers already know who they are. They have a good reputation for quality, and are providing consumers good service. They are a branded respected and well recognized company. Things are changing you have to see the bigger picture.
Isn’t that what you are really hoping for; to have your company be a well respected branded well recognized company. Well Inbound advertising is your new secret weapon for branding your companies identity on the Internet par none. A good friend of mine and a client who has a financial services and insurance company once told me that in his local market when he does traditional outbound advertising, he found that when he did three or more different kinds of advertisements at the same time that the response was better all the way around. Why do you think that is? I will tell you why? The repetitiveness of the message to the local public of the company. Hmm. I saw this ad in the movies, in the coffee shop and a bunch of other places. This must be a great company, I think I will do business with them. The perceived value is there.
Most companies in the past have become branded through traditional outbound advertising and marketing, companies like Gillette, Proctor and Gamble, McDonald’s etc. Google on the other hand achieved most of it’s recognition through inbound advertising, yes that’s right. People just got accustomed to going there when they needed to find something on the internet, but ladies and gentlemen this was before the phenomenon of social media. How has this changed things? It has changed things quite a bit and will continue to change things even more. Facebook has just surpassed 500 million users. That is a staggering number isn’t it.
So you have a window of opportunity now to be a pioneer in this new and evolving Internet. You can be one of the new companies to succeed by using inbound advertising. If you are not exactly sure what inbound advertising is, you need to take some time to wrap your brain around this concept. I would suggest you start with the 7 series eCourse. It is a free course that has tremendous scope on the subject matter.
Remember you are attempting to attract more prospects to your website. Inbound advertising is like honey for bees. Make it a sweet proposition and they will come. Once they get there, that is another story. I will save that for another post.
To your Success,
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