Jul 26, 2010

Is Google Really Developing A Social Site To Compete With Facebook

Written by : Tom George| 8 | Google +

No less than CNN is reporting rumors that Google does indeed have a social networking site in the works which could give Facebook some competition. This new social site/program is supposed to be called GoogleMe or Google Me.

Only Google knows the truth.

However, creating such a site would be a smart move on Google’s part since they do need to compéte with Facebook, mainly because Facebook is turning into a real search engine, one that could possibly give Google a run for all those lucrative search dollars. Ridiculous you say – not really, especially when you consider Facebook’s recent move towards “Open Graph Search” and its use of the “Like” button and box. is the number of plugins which you can add to your blog.

Unless the surfing public changes overnight, Bing/Yahoo is not going to give Google any real search competition, but Facebook with its massive number of users and rating system could present a true contender.

We also might see a complete change in how the surfing public sees online search. Google and the other search engines are quickly becoming one big “joke” in regards to organic search with big companies buying and selling their way into the top 10 spots and the search engines are helpless to stop it.

Link buying and selling has made organic search a joke and more and more web users are catching on to this fact. Once this becomes common knowledge, search engines will be appropriately viewed as corporate billboards rather than anything of true relevance or importance – even the mighty Google could fall.

That’s why Facebook and its actual ratings/rankings by actual consumers/customers are becoming much more important. While even this kind of search equation is open to abuse, a search engine based on such “user-based” results will beat Google’s SERPs any day.

Once web users realize the true value of such rankings and search engine, then Google will have some real competition at last.

Of course, Google is not standing still. As those of us who make a full time living from search engine marketing will tell you, Google is placing more emphasis on “user-generated” content and ratings. They have placed more emphasis on the “truer” ranking systems on the web, those coming from social networking sites like Twitter, Digg, Del.icio.us, YouTube, MySpace and even Facebook.

How many Tweets does a post get? How many Diggs does your content gather? How many comments does your YouTube video have? How many Thumbs Up? How many times is a web page bookmarked in Del.icio.us and recommended to friends.

Granted even these social bookmarking sites can be manipulated, but it is just a little harder to do than simple link buying or employing simple SEO tactics/services to get your site to the top spot. Which brings us back to the question at hand – is Google developing a social networking site like Facebook? If you count all the programs/sites which Google currently offers up: Google Wave, Google Voice, iGoogle, Google Accounts, Google Buzz, Gmail, Google Profiles… one could argue… does Google really need another social networking program?

Considering all of these current offerings, is it just me, or is there a lack of focus to all these Google products? Google needs one site which connects all of its programs/products at your fingertips. Maybe iGoogle could fill the spot, but it doesn’t take in everything or have that crucial social networking element.

Google should have a social network site like Facebook, where you can easily connect with family, colleagues and friends, but the site should also have a sidebar which lists all the Google programs/sites that you use. The site should be a “one-stop-center” for all things Google.

Google and all its countless programs needs a concrete solid focus or center. One clíck and everything that Google has to provide is displayed on ONE page. More importantly, all Google’s products need to be consolidated and connected – Google Voice, Wave, Buzz, Maps, Mail, Profiles, Search… all need to be functional in one simple social networking platform.

Create or develop a user-based ranking/rating system within this newly formed social networking site and Google will be able to rival Facebook when it comes to true democratic search. Such a site, if it does materialize, could give Google’s Search Engine, and search in general, a much needed dose of honesty. Then again, if wishes were horses, beggars would ride and Google would no longer be a one trick pony.

Tags: , , ,

Follow Me!

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
Follow Me!
  • This is an interesting topic. We’re always looking for relevant resources to send to clients and the accounting community, and your piece is absolutely worth sharing!

    • admin

      Hello Anna,
      Glad you like the the post. Please join us for our 7 series eCourse on inbound advertising. It is really educational
      and sign up is free from our home page. One email gets delivered every two days so it’s a nice read over about 10-12 days .Thanks for visiting.

  • admin

    InBound Advertising University is live. You all have my sincerest invite to register for this 7 series eCourse on InBound Advertising. Hope to see you all there. Sign up above.

  • Couldn’t say it better.

  • Some of the points associated with this write-up happen to be good nonetheless had myself wondering, did they really mean that? One point I have to mention is your writing skills are very excellent and I will be coming back again for any fresh blog post you produce, you might have a completely new enthusiast. I bookmarked the web page for reference.

  • Nice being going to your blog once again, it has been months for me. Nicely this content that i’ve been waited for so long. I need this piece of writing to comprehensive my assignment inside college, and it has exact same subject together with your article. Thanks, good share.

  • Thanks for your visiting this http://www.glamour-watch.com online store.

  • Simply just wished to say I really appreciate your work on this blogging site and the good quality articles you make. These type of post tend to be what keeps me personally going through the day. I found this post right after a excellent good friend of my own mentioned it to me. I do a little blogging and site-building myself personally and I am always thankful to observe others contributing good quality data towards the community. I will absolutely be following and now have bookmarked your webblog to my bebo account for others to look at.

    • admin

      Thank you for you kind words and support it is much appreciated.

Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

More Curations by Tom