Internet Billboards did not invent Inbound Advertising people and businesses have been learning ways to drive more qualified buyers to their website (get found), convert them into sales leads and then to customers (convert) and then measure and optimize the website to repeat and beat their competition for some time. However we have put a brand new twist on this new and emerging advertising method.
On average now, our Internet Billboards will attract hundreds if not thousands of people to their respective owner’s sites. The difference between an active searcher and potential buyer for a sale as opposed to someone that get’s bombarded with outbound advertising is like night and day, just ask any sales person, they will tell you the same.
The industry for inbound advertising has come a long way but still has a long way to go. More than likely 8 out of ten people will be like “What is inbound advertising?” That is OK, I would rather be on the front end of an emerging market and help educate people then be left behind. People will someday say “I need help with inbound advertising. “Tell me how this inbound advertising stuff works!”
This will make our Internet Billboards a hot commodity and our jobs much easier.
After we explain the Internet Billboards inbound advertising system, nearly everyone is super excited. We are gratified that inbound advertising appears to have universal appeal. No one ever says “This is a stupid idea. We have no interest in turning our website into a giant magnet to attract more qualified buyers and leads.”
But some of our prospects do say “This is great. We love Internet Billboards and we are going to start in October.” This is disconcerting to me. It means they don’t really get it.
Here are five reasons these companies — and your company — can’t wait until October:
1. You want to drive leads in the short term and the long term. Realistically, it takes some time to ramp up, drive qualified buyers and then harvest leads. If you start this week, you are going to need a 30-90 day ramp to get results.
It can work more quickly if you put in more work up front, but if you start the last week in August, your lead stream is going to start in earnest sometime in November.
If you have a 90-day sales cycle, that means that if you wait a week, you are essentially missing out opportunity for time.
2. Inbound Advertising is a zero-sum game. In traditional advertising, if you wait two months to do a mass mailing, it has no specific impact to you or your prospect. With inbound advertising, if you wait two months, you give your competition (who may be ahead of you today) 60 more days to optimize their site so it will be more difficult and potentially more expensive to get higher rankings.
3. Inbound Advertising is growing like crazy. Lots of people are waking up to the fact that utilizing 21st century web techniques can and will drive more leads.
It moves like a bullet train out of Tokyo. Waiting 60 days means you are competing with 100,000 more blogs and 500,000 more blog articles. Waiting a few months means you compete with more people.
4. Your customers are back from vacation next week and they are ready to buy. They need the information now, not when you are ready to publish it
5. Social media is moving like a fast dog after a meat truck. Only 1% of companies in North America are using social media for driving leads. Start today and get first mover advantage. Start in October and you run the risk of being the fourth company in your industry to try to compete for the same eyeballs.
You can always find an excuse for delaying the start but remember that you ignore inbound advertising at your own peril. The floodgates are opening and the process is going mainstream.
There’s a reason they call it Internet time!
Tags: InBound Advertising
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