Inbound Marketing Verses OutBound Marketing And The Winner Is InBound Marketing
Inbound Verses Outbound Marketing
The Internet has changed the overall landscape and scheme of the business world, companies must gradually transition from “old marketing” techniques of outbound marketing to the “new marketing” techniques of Inbound Marketing
“Old Marketing” = Outbound Marketing
With “old marketing” techniques, you are aiming to reach a few people say (usually 1-3%) from a very broad pool of potential customers. In order to do this you must concede to the fact that about 97 or so percent will miss your message all together or just not be interested in your Old Marketing outbound advertising. So in essence with this approach you have approximately, 97% of your marketing being wasted!
Some examples of some traditional Old Marketing” methods are:
- Telemarketing
- Radio
- Tradeshows
- Seminars
- Inside Sales
- Print Advertising
- Direct mail/email
“New Marketing” = Inbound Marketing
The way people interact with others online has changed in a major way– people are much more in control of what information they receive and how they receive it. They look to their friends and peers on the Internet and the emergence of sites like Google, Yahoo, MSN, digg, Facebook Twitter and del.icio.us has changed the dynamic of how people decide what to think download, read, explore and yes even buy. People are now much more able to get information about different vendors, products, and industries themselves without interacting with your company directly. By the time they reach you, they are much better informed about you and your products and services and you know significantly less about them.
“New Marketing” methods include:
- OSSO – Onsite Optimization
- SMO – Social Media Optimization
- •Search engine optimization (SEO)
- Video (Youtube
- •Pay per click (PPC) advertising
- •Blogging and leveraging the blogosphere
- •Buzz marketing
- •Targeted landing pages
- •Conversion tools
- •Sophisticated analytics
Call us today at 1 301 327 6689 or email tomgeorge@internetbillboards.net for more information on how an InBound marketing campaign with Internet Billboards can work for you.
Related Reading:
The New Masters of Online MarketingDid you press Buy/Accept? Or did you hit --Send more information?
We know the Internet is attracting higher levels of ecommerce... Read More >
The DIY Guide to Social Media Marketing and eBook Publishing5 STAR REVIEW - Mike Cyra, author of Emergency Laughter Well worth your time and your dollar.
I purchased The DIY Guide To Social Med... Read More >
Headhunter and Headhunted: How To Get Found and Sell Your Product or Service OnlineIt is now 2012, so let’s finally face it, inevitable changes are happening in the global market place for ALL Business's.In this book, B... Read More >
Content Curator Tom George
Founder and CEO of Internet Billboards pioneering inbound advertising. An avid content curator who enjoys finding digital gems out there in cyberspace and sharing them with others. You can also find me here http://www.scoop.it/t/internetbillboards
1 
95 
13
