May 25, 2010

Inbound Marketing Verses OutBound Marketing And The Winner Is InBound Marketing
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Written by : Tom George| 0 | Content Strategy

Inbound Verses Outbound Marketing

The Internet has changed the overall landscape and scheme of the business world, companies must gradually transition from “old marketing” techniques of outbound marketing to the “new marketing” techniques of Inbound Marketing

“Old Marketing” = Outbound Marketing

With “old marketing” techniques, you are aiming to reach a few people say (usually 1-3%) from a very broad pool of potential customers.  In order to do this you must concede to the fact that about 97 or so percent will miss your message all together or just not be interested in your Old Marketing outbound advertising. So in essence with this approach you have approximately, 97% of your marketing being wasted!

Some examples of some traditional Old Marketing” methods are:

  • Telemarketing
  • Radio
  • Tradeshows
  • Seminars
  • Inside Sales
  • Print Advertising
  • Direct mail/email

 

“New Marketing” = Inbound Marketing

The way people interact with others online has changed in a major way– people are much more in control of what information they receive and how they receive it. They look to their friends and peers on the Internet and the emergence of sites like Google, Yahoo, MSN, digg, Facebook Twitter and del.icio.us has changed the dynamic of how people decide what to think download, read, explore and yes even buy. People are now much more able to get information about different vendors, products, and industries themselves without interacting with your company directly. By the time they reach you, they are much better informed about you and your products and services and you know significantly less about them.

“New Marketing” methods include:

  • OSSO – Onsite Optimization
  • SMO – Social Media Optimization
  • •Search engine optimization (SEO)
  • Video (Youtube
  • •Pay per click (PPC) advertising
  • •Blogging and leveraging the blogosphere
  • •Buzz marketing
  • •Targeted landing pages
  • •Conversion tools
  • •Sophisticated analytics

 

 

 

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Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.
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Content Curator

Tom George

Founder and CEO of Internet Billboards. A futurist and serial entrepreneur, as well as a professional fitness trainer, martial artist, and business strategist. Helped to develop inbound advertising. An avid content curator who enjoys finding those digital gems out there in cyberspace and sharing them with others.

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