Welcome to Internet Billboards, The Power Of Content Management Advertising. It sure is an exciting time be alive and growing your business on the Internet. Let’s face it, the Internet is constantly changing and new content is loaded on the internet everyday. So what makes you stand out? What makes you unique? Why do people find you engaging? These are very important questions if you want to persevere in this ever changing competitive environment.
For those trying to navigate today’s complex and rapidly evolving marketplace, we must consider that a brand is not a separate thing.
And it’s true. We are not separate. We define each other. We are fronts and backs of each other- Producers/Consumers; Government/Citizens; Manufacturers/Suppliers; Consultants/Clients; Management/Talent; and especially Brand/Customers. In fact, a brand only knows what it is in terms of its customers.
We have this notion that a brand is a separate thing built through a series of distinct, disconnected activities. The truth, like most truths, is
poles apart and hidden in plain sight. Everything and everyone in the marketstream is connected.
In order to describe a particular brand- what it is- you must describe its behavior- what it does. And to describe what it does, you must describe it- and all activities associated with it- in relationships to its customers and its customers behavior. What the brand is and how it evolves is what the customers are and how they evolve. A brand, therefore, is one, interdependent system of behavior. It is not a separate thing.
Social Media and other emerging technologies can be used to your advantage to improve your companies identity and brand. It is my sincerest hope that our collective efforts will foster an environment we can all be proud of.
To Your Internet Success,
Tom George, Founder
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